The question about future of journalism is worried many generation of theoreticians and practitioners of media. Despite the diversity of opinions, they all agree on one thing: journalism will continue to exist in the future. Journalists will continue to influence public opinion. From the beginning of "television era" we have been losing ability to think critically. To support
Herbert Marshall McLuhan said: "To educate means to develop insensitivity to the television".
Denis McQuail formulated features of the Internet, which cause an incentive for changes in journalism:
1) low barriers or their complete absence for entering in personal space;
2) individualization of audiences, reduction of the mass audience;
3) mobility of audience;
4) multimedia;
5) interactivity;
6) decrease of control and regulation;
7) increase the diversity of suppliers and supply;
8) incentive to globalization.
Alvin Toffler also said that modern media, both print and electronic, totally incapable to carry the whole information overload and do not ensure cultural diversity. In civilization of the third wave begins to dominate interactive media which provide maximum diversity, and even personal information requests.